Marketing Strategy and Hoshin Kanri ERP Fitness Test (Publication Date: 2024/03)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • When making your organization plan or marketing strategy, do you keep your competitors in mind?
  • Do you need market know how to adapt your products and your marketing strategy to local customers?
  • How do you get ahead of staffing shortages when your strategy hinges on memorable customer experiences and service?
  • Key Features:

    • Comprehensive set of 1594 prioritized Marketing Strategy requirements.
    • Extensive coverage of 277 Marketing Strategy topic scopes.
    • In-depth analysis of 277 Marketing Strategy step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 277 Marketing Strategy case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Cross Functional Collaboration, Customer Retention, Risk Mitigation, Metrics Dashboard, Training Development, Performance Alignment, New Product Development Process, Technology Integration, New Market Entry, Customer Behavior, Strategic Priorities, Performance Monitoring, Employee Engagement Plan, Strategic Accountability, Quality Control Plan, Strategic Intent, Strategic Framework, Key Result Indicators, Efficiency Gains, Financial Management, Performance Culture, Customer Satisfaction, Tactical Planning, Performance Management, Training And Development, Continuous Feedback Loop, Corporate Strategy, Value Added Activities, Employee Satisfaction, New Product Launch, Employee Onboarding, Company Objectives, Measuring Success, Product Development, Leadership Development, Total Productive Maintenance, Annual Plan, Error Proofing, Goal Alignment, Performance Reviews, Key Performance Indicator, Strategy Execution Plan, Employee Recognition, Kaizen Culture, Quality Control, Process Performance Measurement, Production Planning, Visual Management Tools, Cost Reduction Strategies, Value Chain Analysis, Sales Forecasting, Business Goals, Problem Solving, Errors And Defects, Organizational Strategy, Human Resource Management, Employee Engagement Surveys, Information Technology Strategy, Operational Excellence Strategy, Process Optimization, Market Analysis, Balance Scorecard, Total Quality Management, Hoshin Kanri, Strategy Deployment Process, Workforce Development, Team Empowerment, Organizational Values, Lean Six Sigma, Strategic Measures, Value Stream Analysis, Employee Training Plan, Knowledge Transfer, Customer Value, PDCA Cycle, Performance Dashboards, Supply Chain Mapping, Risk Management, Lean Management System, Goal Deployment, Target Setting, Root Cause Elimination, Problem Solving Framework, Strategic Alignment, Mistake Proofing, Inventory Optimization, Cross Functional Teams, Annual Planning, Process Mapping, Quality Training, Gantt Chart, Implementation Efficiency, Cost Savings, Supplier Partnerships, Problem Solving Events, Capacity Planning, IT Systems, Process Documentation, Process Efficiency, Error Reduction, Annual Business Plan, Stakeholder Analysis, Implementation Planning, Continuous Improvement, Strategy Execution, Customer Segmentation, Quality Assurance System, Standard Work Instructions, Marketing Strategy, Performance Communication, Cost Reduction Initiative, Cost Benefit Analysis, Standard Work Measurement, Strategic Direction, Root Cause, Value Stream Optimization, Process Standardization Tools, Knowledge Management, Performance Incentives, Strategic Objectives, Resource Allocation, Key Results Areas, Innovation Strategy, Kanban System, One Piece Flow, Delivery Performance, Lean Management, Six Sigma, Continuous improvement Introduction, Performance Appraisal, Strategic Roadmapping, Talent Management, Communication Framework, Lean Principles Implementation, Workplace Organization, Quality Management System, Budget Impact, Flow Efficiency, Employee Empowerment, Competitive Strategy, Key Result Areas, Value Stream Design, Job Design, Just In Time Production, Performance Tracking, Waste Reduction, Legal Constraints, Executive Leadership, Improvement Projects, Data Based Decision Making, Daily Management, Business Results, Value Creation, Annual Objectives, Cross Functional Communication, Process Control Chart, Operational Excellence, Transparency Communication, Root Cause Analysis, Innovation Process, Business Process Improvement, Productivity Improvement, Pareto Analysis, Supply Chain Optimization Tools, Culture Change, Organizational Performance, Process Improvement, Quality Inspections, Communication Channels, Financial Analysis, Employee Empowerment Plan, Employee Involvement, Robust Metrics, Continuous Innovation, Visual Management, Market Segmentation, Learning Organization, Capacity Utilization, Data Analysis, Decision Making, Key Performance Indicators, Customer Experience, Workforce Planning, Communication Plan, Employee Motivation, Data Visualization, Customer Needs, Supply Chain Integration, Market Penetration, Strategy Map, Policy Management, Organizational Alignment, Process Monitoring, Leadership Alignment, Customer Feedback, Efficiency Ratios, Quality Metrics, Cost Reduction, Employee Development Plan, Metrics Tracking, Branding Strategy, Customer Acquisition, Standard Work Development, Leader Standard Work, Financial Targets, Visual Controls, Data Analysis Tools, Strategic Initiatives, Strategic Direction Setting, Policy Review, Kaizen Events, Alignment Workshop, Lean Consulting, Market Trends, Project Prioritization, Leadership Commitment, Continuous Feedback, Operational KPIs, Organizational Culture, Performance Improvement Plan, Resource Constraints, Planning Cycle, Continuous Improvement Culture, Cost Of Quality, Market Share, Leader Coaching, Root Cause Analysis Techniques, Business Model Innovation, Leadership Support, Operating Plan, Lean Transformation, Overall Performance, Corporate Vision, Supply Chain Management, Value Stream Mapping, Organizational Structure, Data Collection System, Business Priorities, Competitive Analysis, Customer Focus, Risk Assessment, Quality Assurance, Employee Retention, Data Visualization Tools, Strategic Vision, Strategy Cascade, Defect Prevention, Management System, Strategy Implementation, Operational Goals, Cross Functional Training, Marketing Campaigns, Daily Routine Management, Data Management, Sales Growth, Goal Review, Lean Principles, Performance Evaluation, Process Audits, Resource Optimization, Supply Chain Optimization, Strategic Sourcing, Performance Feedback, Budget Planning, Customer Loyalty, Portfolio Management, Quality Circles, AI Practices, Process Control, Effective Teams, Policy Deployment, Strategic Roadmap, Operational Roadmap, Actionable Steps, Strategic Formulation, Performance Targets, Supplier Management, Problem Solving Tools, Voice Of The Customer

    Marketing Strategy Assessment ERP Fitness Test – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Marketing Strategy

    Yes, it is important to consider competitors when creating a marketing strategy in order to differentiate and effectively position the organization′s products or services.

    1. Market research: Conduct thorough market research to understand the current landscape and identify potential gaps in the market.

    2. SWOT analysis: Perform a SWOT analysis to assess the organization′s strengths, weaknesses, opportunities, and threats. This will help in developing a targeted marketing strategy.

    3. Customer segmentation: Segment customers based on their needs, behaviors, and preferences to tailor marketing messages and strategies for different groups.

    4. Unique value proposition: Clearly define the organization′s unique value proposition to differentiate from competitors and appeal to target customers.

    5. Set specific goals: Set specific, measurable, achievable, relevant, and time-bound goals for the organization′s marketing efforts.

    6. Create a marketing plan: Develop a comprehensive marketing plan that outlines the organization′s target audience, messaging, channels, budget, and timeline.

    7. Leverage digital platforms: Utilize digital marketing channels such as social media, email marketing, and search engine optimization to reach a wider audience and generate leads.

    8. Monitor and track progress: Regularly monitor and track the success of marketing efforts to make data-driven decisions and adjust strategies accordingly.

    9. Continual improvement: Use the Hoshin Kanri PDCA (Plan-Do-Check-Act) cycle to continually review and improve the organization′s marketing strategy.

    10. Collaboration: Involve cross-functional teams in the development and execution of the organization′s marketing strategy to gain diverse perspectives and ensure alignment with overall business objectives.

    CONTROL QUESTION: When making the organization plan or marketing strategy, do you keep the competitors in mind?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    Yes, it is important to keep competitors in mind when creating a marketing strategy. This helps ensure that the plan is differentiated and stands out in the market. It also allows for adapting to changing market trends and staying ahead of the competition. In today′s competitive business environment, it is crucial to constantly monitor and analyze the actions and strategies of competitors and adjust accordingly. Failure to consider the competition could result in a lack of relevance and competitiveness in the market.

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    Marketing Strategy Case Study/Use Case example – How to use:


    The purpose of this case study is to examine the role of competitor analysis in the development and implementation of a marketing strategy. The client, a large consumer goods company, was experiencing stagnant growth in their core market and was looking to expand into new markets. The client had a strong brand reputation and a loyal customer base, but faced strong competition from established players in the industry. The client approached our consulting firm for assistance in developing a marketing strategy that would differentiate them from their competitors and drive growth in new markets.

    Consulting Methodology:

    Our consulting team adopted a data-driven approach to develop a comprehensive understanding of the client′s current market position and the competitive landscape. The methodology consisted of four stages:

    1. Market Research: The first step was to conduct extensive market research to identify trends, consumer behavior, and the competitive landscape. This involved a combination of primary and secondary research using data from market reports, industry experts, and consumer surveys.

    2. Competitive Analysis: The next step was to conduct a thorough analysis of the client′s competitors. This involved examining their products, marketing strategies, pricing, distribution channels, and target markets. We also identified key strengths and weaknesses of the competitors to understand their competitive advantage.

    3. SWOT Analysis: A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was conducted to identify the client′s internal strengths and weakness and external opportunities and threats. This analysis provided insights into the client′s unique selling points and areas where they needed to improve to stay ahead of the competition.

    4. Gap Analysis: Based on the data gathered through market research, competitive analysis, and SWOT analysis, a gap analysis was conducted to identify key areas where the client could improve to gain a competitive advantage.


    Based on the above methodology, our consulting team delivered the following:

    1. Market Analysis Report: This report provided an overview of the current market trends, consumer behavior, and the competitive landscape. It also identified potential growth opportunities for the client.

    2. Competitive Analysis Report: This report provided a detailed analysis of the client′s competitors, their products, marketing strategies, and target markets. It also highlighted their strengths and weaknesses and identified areas where the client could differentiate themselves.

    3. SWOT Analysis Report: The SWOT analysis report provided an overview of the client′s internal strengths and weaknesses and external opportunities and threats. It helped the client understand their competitive advantage and areas where they needed to improve.

    4. Gap Analysis Report: The gap analysis report identified key areas where the client could improve to gain a competitive advantage. It provided actionable recommendations for the client to differentiate themselves from their competitors.

    Implementation Challenges:

    The main implementation challenge for the client was to differentiate themselves from their competitors in a highly saturated market. The client’s competitors were well-established and had strong brand recognition, making it difficult for the client to gain market share. Moreover, entering new markets posed challenges in terms of adapting to local cultures, consumer preferences, and competition.


    To measure the success of the marketing strategy, the following KPIs were established:

    1. Market share: The client′s market share in their core market was tracked to measure the impact of the marketing strategy. An increase in market share would indicate the success of the strategy in differentiating the client from their competitors.

    2. Brand recognition: A survey was conducted to measure the client′s brand recognition among consumers in the new markets. An increase in brand awareness would signify the success of the marketing strategy in creating a unique brand identity.

    3. Sales revenue: The sales revenue of the client was tracked to measure the impact of the new marketing strategy on overall sales. An increase in sales revenue would indicate the success of the strategy in driving growth.

    Management Considerations:

    In addition to the above deliverables, our consulting team also provided management considerations for the client to sustain the success of their marketing strategy. These included:

    1. Regular monitoring: It was essential for the client to continuously monitor market trends, consumer behavior, and competition to stay ahead of the game and adapt their strategy accordingly.

    2. Ongoing competitor analysis: Our consulting team recommended that the client conduct regular competitor analysis to keep track of their competitors′ strategies and identify any new threats or opportunities.

    3. Innovation: To maintain a competitive advantage, our consulting team suggested that the client continuously innovate and introduce new products or services to meet changing consumer demands.


    1. Sher, S. (2017). Strategic Analysis Of Market Entry. Project Blueprints, Strategy & Consulting. Retrieved from

    2. Porter, M.E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review. Retrieved from

    3. Shrivastava, P., & Grant, J. H. (1988). Analyzing competitors’ data. Long Range Planning, 21(5), 58-65.

    4. Beliavskaya, Y. (2019). Competitive Analysis Tools For Marketers: A Comprehensive Guide. YouScan Blog. Retrieved from

    5. Kim, W.C., Mauborgne, R. (2004). Blue Ocean Strategy: From Theory to Practice. California Management Review. Retrieved from

    6. Market Research Future. (2020). Consumer Goods Market Research Report – Global Forecast till 2025. Retrieved from

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