New Product Launch and Hoshin Kanri ERP Fitness Test (Publication Date: 2024/03)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • How will your organization cope in the period when the new product is being develop, tested and launched?
  • Does your business carry out adequate research and planning before expanding into new markets or launching new products or services?
  • Do you get feedback from your customers during development and before launch of a new product?
  • Key Features:

    • Comprehensive set of 1594 prioritized New Product Launch requirements.
    • Extensive coverage of 277 New Product Launch topic scopes.
    • In-depth analysis of 277 New Product Launch step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 277 New Product Launch case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Cross Functional Collaboration, Customer Retention, Risk Mitigation, Metrics Dashboard, Training Development, Performance Alignment, New Product Development Process, Technology Integration, New Market Entry, Customer Behavior, Strategic Priorities, Performance Monitoring, Employee Engagement Plan, Strategic Accountability, Quality Control Plan, Strategic Intent, Strategic Framework, Key Result Indicators, Efficiency Gains, Financial Management, Performance Culture, Customer Satisfaction, Tactical Planning, Performance Management, Training And Development, Continuous Feedback Loop, Corporate Strategy, Value Added Activities, Employee Satisfaction, New Product Launch, Employee Onboarding, Company Objectives, Measuring Success, Product Development, Leadership Development, Total Productive Maintenance, Annual Plan, Error Proofing, Goal Alignment, Performance Reviews, Key Performance Indicator, Strategy Execution Plan, Employee Recognition, Kaizen Culture, Quality Control, Process Performance Measurement, Production Planning, Visual Management Tools, Cost Reduction Strategies, Value Chain Analysis, Sales Forecasting, Business Goals, Problem Solving, Errors And Defects, Organizational Strategy, Human Resource Management, Employee Engagement Surveys, Information Technology Strategy, Operational Excellence Strategy, Process Optimization, Market Analysis, Balance Scorecard, Total Quality Management, Hoshin Kanri, Strategy Deployment Process, Workforce Development, Team Empowerment, Organizational Values, Lean Six Sigma, Strategic Measures, Value Stream Analysis, Employee Training Plan, Knowledge Transfer, Customer Value, PDCA Cycle, Performance Dashboards, Supply Chain Mapping, Risk Management, Lean Management System, Goal Deployment, Target Setting, Root Cause Elimination, Problem Solving Framework, Strategic Alignment, Mistake Proofing, Inventory Optimization, Cross Functional Teams, Annual Planning, Process Mapping, Quality Training, Gantt Chart, Implementation Efficiency, Cost Savings, Supplier Partnerships, Problem Solving Events, Capacity Planning, IT Systems, Process Documentation, Process Efficiency, Error Reduction, Annual Business Plan, Stakeholder Analysis, Implementation Planning, Continuous Improvement, Strategy Execution, Customer Segmentation, Quality Assurance System, Standard Work Instructions, Marketing Strategy, Performance Communication, Cost Reduction Initiative, Cost Benefit Analysis, Standard Work Measurement, Strategic Direction, Root Cause, Value Stream Optimization, Process Standardization Tools, Knowledge Management, Performance Incentives, Strategic Objectives, Resource Allocation, Key Results Areas, Innovation Strategy, Kanban System, One Piece Flow, Delivery Performance, Lean Management, Six Sigma, Continuous improvement Introduction, Performance Appraisal, Strategic Roadmapping, Talent Management, Communication Framework, Lean Principles Implementation, Workplace Organization, Quality Management System, Budget Impact, Flow Efficiency, Employee Empowerment, Competitive Strategy, Key Result Areas, Value Stream Design, Job Design, Just In Time Production, Performance Tracking, Waste Reduction, Legal Constraints, Executive Leadership, Improvement Projects, Data Based Decision Making, Daily Management, Business Results, Value Creation, Annual Objectives, Cross Functional Communication, Process Control Chart, Operational Excellence, Transparency Communication, Root Cause Analysis, Innovation Process, Business Process Improvement, Productivity Improvement, Pareto Analysis, Supply Chain Optimization Tools, Culture Change, Organizational Performance, Process Improvement, Quality Inspections, Communication Channels, Financial Analysis, Employee Empowerment Plan, Employee Involvement, Robust Metrics, Continuous Innovation, Visual Management, Market Segmentation, Learning Organization, Capacity Utilization, Data Analysis, Decision Making, Key Performance Indicators, Customer Experience, Workforce Planning, Communication Plan, Employee Motivation, Data Visualization, Customer Needs, Supply Chain Integration, Market Penetration, Strategy Map, Policy Management, Organizational Alignment, Process Monitoring, Leadership Alignment, Customer Feedback, Efficiency Ratios, Quality Metrics, Cost Reduction, Employee Development Plan, Metrics Tracking, Branding Strategy, Customer Acquisition, Standard Work Development, Leader Standard Work, Financial Targets, Visual Controls, Data Analysis Tools, Strategic Initiatives, Strategic Direction Setting, Policy Review, Kaizen Events, Alignment Workshop, Lean Consulting, Market Trends, Project Prioritization, Leadership Commitment, Continuous Feedback, Operational KPIs, Organizational Culture, Performance Improvement Plan, Resource Constraints, Planning Cycle, Continuous Improvement Culture, Cost Of Quality, Market Share, Leader Coaching, Root Cause Analysis Techniques, Business Model Innovation, Leadership Support, Operating Plan, Lean Transformation, Overall Performance, Corporate Vision, Supply Chain Management, Value Stream Mapping, Organizational Structure, Data Collection System, Business Priorities, Competitive Analysis, Customer Focus, Risk Assessment, Quality Assurance, Employee Retention, Data Visualization Tools, Strategic Vision, Strategy Cascade, Defect Prevention, Management System, Strategy Implementation, Operational Goals, Cross Functional Training, Marketing Campaigns, Daily Routine Management, Data Management, Sales Growth, Goal Review, Lean Principles, Performance Evaluation, Process Audits, Resource Optimization, Supply Chain Optimization, Strategic Sourcing, Performance Feedback, Budget Planning, Customer Loyalty, Portfolio Management, Quality Circles, AI Practices, Process Control, Effective Teams, Policy Deployment, Strategic Roadmap, Operational Roadmap, Actionable Steps, Strategic Formulation, Performance Targets, Supplier Management, Problem Solving Tools, Voice Of The Customer

    New Product Launch Assessment ERP Fitness Test – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    New Product Launch

    The organization may face challenges during the development, testing, and launch of the new product, such as budget constraints and timeline pressures. Effective communication and planning can help mitigate these challenges.

    1) Clearly define roles and responsibilities in the product development process to ensure efficiency.
    2) Conduct regular progress reviews to monitor timelines and address any delays promptly.
    3) Implement a agile project management methodology for flexibility in the development process.
    4) Invest in adequate resources, training and equipment for successful product testing and launch.
    5) Utilize cross-functional teams to identify and address potential issues early on in the process.
    6) Establish a communication plan to keep all stakeholders informed and aligned throughout the product launch.
    7) Foster a culture of continuous improvement and adaptability to respond to changes during the development period.

    CONTROL QUESTION: How will the organization cope in the period when the new product is being develop, tested and launched?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our organization will have successfully launched a revolutionary new product that will disrupt the market and become a household name. We envision a product that will completely change the way people live their everyday lives, with its innovative features and unparalleled quality.

    As we work towards this big hairy audacious goal, we understand that the period of developing, testing, and launching the new product will be crucial. To ensure a smooth and successful process, our organization will take the following steps:

    1. Establish a dedicated team: We will create a cross-functional team that is solely focused on the development and launch of the new product. This team will consist of experts from various departments, including research and development, marketing, sales, and finance.

    2. Conduct extensive market research: Before developing the product, we will conduct thorough market research to identify the needs and preferences of our target audience. This will help us tailor the product to meet their demands and stand out in the market.

    3. Invest in state-of-the-art technology: To ensure the new product meets our high standards of quality and innovation, we will invest in the latest technology and equipment. This will not only speed up the development process but also ensure the product is of the best possible standard.

    4. Implement strict testing procedures: Our organization will establish a rigorous testing process to ensure the product functions as intended and meets safety standards. This will involve multiple rounds of testing, both internally and externally, to iron out any potential flaws before the launch.

    5. Partner with industry experts: We will seek guidance and collaboration from industry experts to validate our product and provide valuable insights. This will help us fine-tune the product and garner credibility in the market.

    6. Create a buzz through strategic marketing: In the lead-up to the launch, our organization will strategically market the new product to generate excitement and anticipation among consumers. This will include teaser campaigns, influencer partnerships, and other innovative marketing tactics.

    7. Prepare for potential setbacks: Despite our best efforts, there may be challenges and setbacks during the development and launch process. Our organization will have contingency plans in place to address any issues that may arise, ensuring the project stays on track.

    By implementing these strategies, we are confident that our organization will be able to cope with the demands and challenges of developing, testing, and launching our game-changing new product. We will remain focused, dedicated, and agile throughout the process, and our determination to achieve our big hairy audacious goal will drive us towards success.

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    New Product Launch Case Study/Use Case example – How to use:

    Client Situation:
    XYZ Corporation is a leading technology company in the consumer electronics industry. The company has been experiencing increasing competition in the market and declining sales for their existing products. In order to stay ahead of the competition and regain market share, XYZ Corporation has decided to invest in the development and launch of a new product – a smart home assistant device.

    The new product is a voice-activated smart home device that can control various household appliances, provide weather and news updates, play music, and perform other tasks through integration with other smart devices. The objective of the company is to capture a significant portion of the growing smart home market and diversify their product portfolio.

    Consulting Methodology:
    The consulting team at ABC Consulting was engaged by XYZ Corporation to assist in the development and launch of their new product. Our team conducted an initial feasibility study to assess the market potential and competitive landscape. We then worked closely with XYZ Corporation’s R&D team to define the product concept, features, and specifications. The following were the key steps undertaken during the development and launch phase:

    1. Product Development: The R&D team at XYZ Corporation started developing the prototype of the new product based on the concept and specifications provided by our consulting team. We conducted regular reviews and provided feedback to ensure that the product met the desired functionality and quality standards.

    2. Market Research: Market research was conducted to understand consumer needs and preferences, identify target segments, and determine the pricing strategy. Our team also conducted a competitive analysis to gather insights about similar products in the market.

    3. Testing and Certification: The new product underwent thorough testing to ensure it met safety, regulatory, and quality standards. We coordinated with external agencies to obtain necessary certifications required for the launch of the product.

    4. Marketing and Branding: Our team collaborated with the marketing department at XYZ Corporation to develop a comprehensive marketing plan for the new product. This included creating a brand identity, developing marketing collateral, and planning promotional activities.

    5. Distribution and Logistics: We assisted XYZ Corporation in setting up an efficient distribution network to ensure timely delivery of the product to customers. Our team also coordinated with logistics partners to optimize shipping and delivery processes.

    The consulting team at ABC Consulting delivered the following during the development and launch phase of the new product:

    1. Feasibility Study Report: A comprehensive report that provided an overview of the market potential, competitive analysis, and recommendations for product features and specifications.

    2. Product Concept and Specifications: The product concept and detailed specifications were defined in collaboration with the R&D team at XYZ Corporation.

    3. Marketing Plan: Our team developed a detailed marketing plan that included branding, promotional activities, and pricing strategy.

    4. Logistics and Distribution Strategy: We assisted XYZ Corporation in setting up an effective distribution network to ensure timely delivery of the product to customers.

    Implementation Challenges:
    During the development and launch phase, the consulting team faced the following challenges:
    1. Tight Timeline: XYZ Corporation wanted to launch the product within a short timeline, which put pressure on the consulting team to accelerate the process while ensuring that the product met quality standards.

    2. Budget Constraints: The budget allocated for the development and launch of the product was limited, which required our team to find cost-effective solutions without compromising on product quality.

    3. Market Competition: The smart home market was highly competitive, with established players already offering similar products. Our team had to ensure that the new product stood out from the competition and captured market share.

    To measure the success of the project, the following key performance indicators (KPIs) were put in place:

    1. Time to Market: The time taken from product concept to actual launch was a critical KPI to measure the efficiency of the development and launch process.

    2. Product Quality: The product had to meet predefined quality standards, and any defects or issues identified during testing had to be addressed before launch.

    3. Sales Performance: The number of units sold and revenue generated were key KPIs to measure the success of the new product.

    4. Market Share: The goal was to capture a significant portion of the smart home market, and market share would be a key indicator of the product’s success.

    Management Considerations:
    The following were some key management considerations that were addressed during the development and launch phase:

    1. Risk Management: The consulting team, along with the R&D team at XYZ Corporation, identified potential risks and put in place mitigation strategies to minimize their impact.

    2. Communication and Coordination: Regular communication and coordination between the consulting team and XYZ Corporation’s internal teams was essential for the successful development and launch of the product.

    3. Change Management: As the project progressed, changes in timelines, budget, or specifications were identified. Our team implemented a change management process to ensure that any changes were documented and approved by all stakeholders.

    Through close collaboration and efficient project management, the new product was successfully developed, tested, and launched. The product received positive reviews and was well received by consumers, leading to an increase in sales and market share for XYZ Corporation. The consulting team at ABC Consulting played a crucial role in helping XYZ Corporation successfully cope with the challenges of developing and launching a new product, resulting in its success in the market.

    1. Porter, C., & Kramer, B. W. (2015). Creating shared value in product development. Journal of Product Innovation Management, 32(1), 65-77.

    2. Langerak, F., Hultink, E. J., & Robben, H. S. (2004). The role of predevelopment activities in the relationship between market orientation and performance. R&D Management, 34(4), 393-407.

    3. Market Research Future. (2018). Smart Home Market Research Report-Forecast to 2023. Retrieved from

    4. Gattiker, U. E., & Jensen, O. (2008). Strategic trend assessment: The relationship between environmental scanning, continuous planning, and performance in market‐supporting organizations. Journal of Product Innovation Management, 25(2), 114-126.

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